The Chicago Bears Sales Center was designed to promote and sell personal seat licenses and suites in the new Soldier Field stadium. The entire schedule – for design through to construction completion - was only five months. In order to meet the schedule and budget, all of the equipment had to be available in less than four weeks and cost less than $70,000.

Lighting fixtures in the Stadium Gallery are mounted to a custom truss that follows the shape of the room. The truss is hung from the ceiling and integrates power and lighting into one cohesive element. Various Bears' images and logos are projected onto the floor, wall graphics are illuminated, and the Bear's "C" is outlined with side-emitting fiber optics recessed in the floor. The Heritage Gallery is a museum-like space that celebrates both past and present Bears' players. A simple track system illuminates the graphics, and amber LED steplights reinforce the Bears' signature "orange" and mimic the facemask of a football helmet.