The Foshay Tower, a landmark building constructed in 1929 and once the tallest building in the U.S., was transformed into an upscale, contemporary hotel in downtown Minneapolis. The lighting design was a careful balance of mixing the historic attributes of the original office building lobby and the 32 story tower with the progressive chic style of the W.

Many elements throughout the design became a contemporary reinterpretation of the existing building fabric with a twist of modern urban design. A control system provides ease of maintenance, user-friendly controls to balance the ambiance and lighting presets to control the kinetic features.