The 220,000 SF Buddy Holly Hall is the first of its kind in Lubbock and Texas' High Plains region. The dynamic venue features two notable theatres, an expandable lobby and a multipurpose, divisible event room, all of which can be programmed simultaneously. Located in a city with four universities and colleges, it made sense to have this space offer plenty of ‘flexible’ space to accommodate the classical arts as well as popular music and performance. Schuler Shook's planning recommendations and technical expertise help yield two theatres and multipurpose event space.

Working in concert with international architecture firm, Diamond Schmitt, as well as Parkhill, MWM Architects, and acoustician Jaffe Holden. the design team has created a cultural center that brings the Lubbock Symphony Orchestra, Ballet Lubbock, and Lubbock Independent School District, along with a variety of professional touring productions, under one roof.